General Marketing Careers

Ideal for

“I am curious and love to construct things. If you wanted the tallest and strongest tower made of spaghetti and marshmallows, ask me, I love a challenge! I like to understand the theories that sit behind the design and creativity of things and how they are made. When I think about my skills and the type of work I’d like to get into, it would definitely be something that blends maths, science and engineering and art. Chimpanzees are great at creative problem solving with others, and I dig that!”

Overview

General Marketers identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Job Titles

mdi-briefcase-variant Advertising and Marketing Professionals

mdi-briefcase-variant Advertising Specialists

mdi-briefcase-variant Market Research Analysts

mdi-briefcase-variant Marketing Specialists

Job Tasks

This occupation may include associated occupations with varying tasks.

planning developing and organising advertising policies and campaigns to support sales objectives
coordinating production of advertising campaigns involving specialised activities such as artwork copywriting media scripting television and film production and media placement within time and budget constraint
analysing data regarding consumer patterns and preferences
interpreting and predicting current and future consumer trends
supporting business growth and development through the preparation and execution of marketing objectives policies and programs

Training & Qualifications

Vocational education & training (VET)

Certificate IV in Marketing and Communication
Diploma of Marketing and Communication
Diploma of Social Media Marketing
Advanced Diploma of Marketing and Communication

More about VET

University

Diploma or Bachelor in Marketing
Diploma or Bachelor in Advertising and Media

More about University

Industry

Marketing and Communications

Do you have a way with words? Are you a great communicator? The Marking & Communications industry might be for you. Marking & Communications encompasses quite a few career paths, but ultimately you need to be driven and highly motivated by results and achieving things. This industry can be fast paced and you need to be able to adjust and respond accordingly. Whether it’s preparing and controlling news and press releases to planning and promoting events to, you’ll need to be focused on getting results. Great communication is key in this industry, parts of the job involve meeting with clients and discussing their needs, and also negotiating budget and contracts, so it’s critical you are personable and can communicate well.

Related Careers

Other careers in this industry include:

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General Marketer

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