Public Relations Professionals

This occupation may include associated occupations with varying tasks.

• planning and organising publicity campaigns and communication strategies
• advising executives on the public relations implications of their policies programs and practices
• preparing and controlling the issue of news and press releases
• undertaking and commissioning public opinion research analysing the findings and planning public relations and promotional campaigns
• organising special events seminars entertainment competitions and social functions to promote goodwill and favourable publicity
• representing organisations and arranging executive interviews with publicity media
• attending business social and other functions to promote the organisation
• commissioning and obtaining photographs and other illustrative material
• selecting appraising and revising material submitted by publicity writers Photographers Illustrators and others to create favourable publicity

Do you have a way with words? Are you a great communicator? The Marking & Communications industry might be for you. Marking & Communications encompasses quite a few career paths, but ultimately you need to be driven and highly motivated by results and achieving things. This industry can be fast paced and you need to be able to adjust and respond accordingly. Whether it’s preparing and controlling news and press releases to planning and promoting events to, you’ll need to be focused on getting results. Great communication is key in this industry, parts of the job involve meeting with clients and discussing their needs, and also negotiating budget and contracts, so it’s critical you are personable and can communicate well. 

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