Market Research Analyst

This occupation may include associated occupations with varying tasks.

• planning developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities such as artwork copywriting media scripting television and film production and media placement within time and budget constraints
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix pricing advertising and sales promotion selling and distribution channels

Do you have a way with words? Are you a great communicator? The Marking & Communications industry might be for you. Marking & Communications encompasses quite a few career paths, but ultimately you need to be driven and highly motivated by results and achieving things. This industry can be fast paced and you need to be able to adjust and respond accordingly. Whether it’s preparing and controlling news and press releases to planning and promoting events to, you’ll need to be focused on getting results. Great communication is key in this industry, parts of the job involve meeting with clients and discussing their needs, and also negotiating budget and contracts, so it’s critical you are personable and can communicate well. 

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