Career
Market Research Analyst
Marketing and Communications
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Career stats
Weekly pay
$1,336
Prospects
Medium
Employed in Australia
3,100
Growth
Strong growth
Ideal for
Overview
Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
Job Titles
Job Tasks
This occupation may include associated occupations with varying tasks.
- planning developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities such as artwork copywriting media scripting television and film production and media placement within time and budget constraints
- analysing data regarding consumer patterns and preferences
- interpreting and predicting current and future consumer trends
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix pricing advertising and sales promotion selling and distribution channels
Training & Qualifications
University
- Diploma or Bachelor in Marketing
- Bachelor of Psychology
Short Courses Available
- Certificate IV in Marketing and Communication
Industry
Marketing and Communications
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