Journalists and Other Writers

This occupation may include associated occupations with varying tasks.

• determining advertising approach by consulting clients and management and studying products to establish principal selling features
• writing advertisements for press radio television cinema screens billboards catalogues and shop displays
• making decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
• reviewing copy for publication to ensure conformity with accepted rules of grammar style and format coherence of story and accuracy legality and probity of content
• collecting and analysing facts about newsworthy events from interviews printed matter investigations and observations
• writing news reports commentaries articles and feature stories for newspapers magazines journals television and radio on topics of public interest
• researching and writing technical information-based material and documentation for manuals text books handbooks and multimedia products
• critically discussing daily news topics in the editorial columns of newspapers and reviewing books films and plays.

If you enjoy dealing with people, working in a creative field, then this industry could be the place for you. The Advertising, Arts & Media encompasses a wide range of professionals; from traditional advertising including television and radio, through to photography, arts and dance. Specific skills you will need may depend on which profession you take on, but to succeed in this industry you’ll need to be someone who enjoys working as part of a team. Your day to day activities will involve working with your colleagues to achieve the best results so you’ll need to be a good team player and someone that is easy to get along with. With so much variety on offer there are a number of careers that you can embark on (see list of occupations below).

See what it's really like to work in the industry!